Dos Horas
May 7, 2008
The final project for one of my classes was to concept and create a hang tag for Express jeans from a creative brief given to us today, and have it finished in two hours. It is meant to be fun, energetic, and hip, and also include a diecut, 2 colors, and at least one image that my instructor supplied. This is for men’s jeans, attached to the back pocket, with a half circle diecut in the middle that flips up when it is folded over, and shows the light green on the back of the tag. I mocked it up here on a “pocket” to show you how it would be used.
The purpose of this exercise was to give us some practice for when employers ask for projects with super tight deadlines, or for situations where a potential employer might test on a project within a very short timeframe. It was stressful, as not only did we need to concept and build this in a couple of hours, but we also had to print separations and hand in writeups for print production, and of course practically the whole group was having MAJOR issues with the printer. But, such is life.
And now, off to bed.
My name is Tracy Harris. 
May 8, 2008 at 2:11 am
If you ask me, ‘major issues’ is somewhere in every printer’s job description. When learning their trade they must also learn that you can’t have the client too easily content.
May 8, 2008 at 6:09 am
it looks great, tracy!
May 8, 2008 at 6:46 am
Men don’t pay $70 for jeans. Only women are willing to pay that much. It’s a good thing this wasn’t an excercise about proper pricing.
May 8, 2008 at 7:51 am
I mentioned that in conversation last night at class. But. They do at Express. So there!
May 8, 2008 at 8:46 am
Eek! Two hours?!? I know that I always work best under a tight deadline, but… wow. Lovely work.
May 8, 2008 at 3:57 pm
i think it’s hilarious that “the husband” piped in. that is fantastic. as is your finished product. looks great.